diff --git a/quad/README.md b/quad/README.md
index 821bd554..1b668edd 100644
--- a/quad/README.md
+++ b/quad/README.md
@@ -1,11 +1,29 @@
-![Quad](https://docs.racket-lang.org/quad/quads.png)
-
-
 Quad [![Build Status](https://travis-ci.org/mbutterick/quad.svg?branch=master)](https://travis-ci.org/mbutterick/quad)
 ----
 
 A work-in-progress document processor written in [Racket](http://racket-lang.org). 
 
+Create PDFs from a simple text-based source format. Use any TTF or OTF fonts you like.
+
+Quad lets you avoid:
+
+* word processors
+* page-layout programs
+* web browsers
+* LaTeX and derivatives
+* subscriptions, surveillance, and “creative clouds”
+
+Quad, by contrast —
+
+* is downloadable & self-contained
+* is open source
+* makes document layout fast & easy
+* uses source files that are portable between Mac OS, Windows, and Linux
+* works with [Pollen](//pollenpub.com)
+
+Install
+---
+
 Using Racket 6.10+, install from the command line:
 
     raco pkg install quad
@@ -29,3 +47,7 @@ Code: MIT
 Fonts: mostly OFL, noted in each directory that contains fonts
 
 Unicode Consortium documents: licensed under Unicode terms of use
+
+
+![Quad](https://docs.racket-lang.org/quad/quads.png)
+