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#lang pollen
◊ ( define - meta title "what is typography?" )
◊ hanging - topic [ ( topic - from - metas metas ) ] { The visual component of the written word }
◊ em { Typography } is the visual component of the written word .
A text is a sequence of words . A text stays the same no matter how it ’ s rendered . Consider the sentence “ I like pizza . ” I can print that text on a piece of paper , or read it aloud , or save it in a file on my laptop . It ’ ll be the same text , just rendered different ways — visually , audibly , digitally .
But when “ I like pizza ” is printed , typography gets involved . All visually displayed text involves typography — whether it ’ s on paper , a computer screen , or a billboard .
For example , what ’ s the difference between these two signs: the text or the typography ?
◊ indented { ◊ image { roadsign - standard . jpg } }
◊ indented { ◊ image { roadsign - script . jpg } }
Is typography an art ? That ’ s like asking if photography is an art . Some photographers and typographers use techniques that raise their work to the level of art . But at their core , both photography and typography have a utilitarian function . The aesthetic component is separate . Being an effective typographer is more about good skills than good taste . And you can learn the skills .
◊ btw {
Don ’ t infer from this highway - sign example that ◊ em { typography } is another word for ◊ em { font } . Typography encompasses all the considerations about the visual appearance of type . Fonts are one part of that .
}