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#lang pollen
◊ ( define - meta title "text formatting" )
◊ ( chapter - from - metas metas )
◊ margin - note { Specimen of fonts offered by William Caslon , 1728 . }
◊ image [ "caslon-specimen.jpg" ]
When I tell people I write about typography , they often say , “ Oh , you mean fonts ? ”
Yes and no . Sure , fonts are an important part of typography . But as you 've been finding out, there' s much more to typography than fonts .
Similarly , there ’ s more to text formatting than what font to use . Text formatting includes everything that affects the appearance of the characters on the page — not just fonts , but also ◊ xref { point size } , ◊ xref { bold or italic } styles , and ◊ xref { letterspacing } .
The first part of this chapter covers basic and advanced formatting rules . The second part is a gallery of ◊ xref { font recommendations } — for those ready to look beyond the limitations of ◊ xref { system fonts } .
In this chapter , there aren ’ t as many bright lines between correct and incorrect habits as in the last chapter . You won ’ t be able to get by on rote application of rules . You ’ ll need to start making typographic judgments of your own .