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#lang pollen
◊ ( define - meta title "why typography matters" )
◊ ( chapter - from - metas metas )
◊ margin - note { A recreation of the “ butterfly ballot ” from Palm Beach County , Florida , and a butterfly - free redesign , by William Lid well , Kritina Holden , and Jill But ler , from their book ◊ em { Uni ver sal Prin ci ples of De sign } . ( See ◊ xref { bibliography } . ) }
◊ image [ #:border #f "butterfly-before.svg"]
◊ image [ #:border #f "butterfly-after.svg"]
You are already a typographer . You may be a reluctant typographer . You may be an unskilled typographer . But every time you ’ ve put words on a printed page , you ’ ve made typography happen . So you are a typographer .
This book is about making you a better typographer . And if you ’ re wondering “ what ’ s in it for me ? ” , start with this chapter .
Typography isn ’ t just the frosting on the cupcake that is your text . Typography has consequences . Just ask the person who was responsible for the ballot used in Palm Beach County , Florida , for the 2000 presidential election .
The typography of the infamous “ butterfly ballot ” wasn ’ t random . Like every terrible and misguided project throughout history , it seemed like a good idea at the time . Someone considered a number of typographic options and approved that one .
Typography helps you engage readers , persuade them , and ultimately spur them to action . The more you appreciate what typography can do , the better your typography will be .
And you can ensure that you never turn your own work into the equivalent of a butterfly ballot .