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#lang pollen
◊ ( define - meta title "emails" )
◊ hanging - topic [ ( topic - from - metas metas ) ] { System fonts or don ' t bother }
What about typography within ◊ em { emails } ? Unfortunately , due to the technical constraints of email systems , your options are limited .
Unlike a PDF , fonts don ’ t get transmitted with an email . So even though you can compose an email in any font you like , recipients won ’ t see that font unless they also happen to have it installed . Moreover , recipients get their email using a variety of hardware and software , which have inconsistent and unpredictable typographic capabilities .
This leaves two plausible policies:
◊ numbered - list {
If you must format your emails , stick with common ◊ xref { system fonts } , and make sure your messages don ’ t rely on spacing tricks specific to the font . ( Those of you who insist on aligning things with multiple word spaces were already warned . ) Simpler is better .
Or you can just treat email as a typography - free zone . This is my policy . }